Sales Philosophy #9 – Be original.
When I was in the T-shirt business, I had a mural of cartoon characters wearing printed T-shirts painted on the side of my Dodge van. It was great advertising and became known throughout Orlando.
When I moved the T-shirt business into a 6,000-square-foot building next to McDonald’s, I had a cartoon mural painted 120-feet long and 10-feet high on the side of the building facing McDonald’s. It was quite the attention-getter. We were in the newspaper and on TV.
When I expanded my first publishing company into a new office building on the outskirts of Dallas, it took our staff too long to go eat lunch. So, we bought lunch for the entire staff every day. When we advertised for employees, our ad always ended “We even have a free lunch.”
I once published and distributed a list of all of our subscribers. No one gives away their customer list. I did. Just the names, no addresses. It was an impressive list, and it sold more advertising.
I once had custom fortune cookies made to promote a new trade show. Buyers loved it.
Be original. If that means being a little eccentric, so be it.
Always be on the lookout for new ideas. And copy, copy, copy! Adapt the ideas of others to your business. Creativity begins with imitation.
Use your imagination. (Charles Goodyear found 32,000 uses of rubber!)
Ingenuity is a key to success.